Hello, everyone.
Here’s the breakdown on how paid subscriptions will work for MTBeer:
Substack is the platform that I am using. They get 10% of the paid subscriptions money. For you to sign up as a paid subscriber, you enter your debit/credit card info to Stripe. They charge 3% for each transaction.
Transparency.
I get the rest, and then pay taxes on it.
Substack requires a minimum price of $30/year. They require a minimum price of $5/month.
There are ways to get around that, though.
All MTBeer subscribers have access to a 20% discount on the annual price when going through the payment process. That means MTBeer costs you $24/year. You should see it if/when you sign up for the annual subscription.
All MTBeer subscribers who are members of mountain biking associations/clubs, and yes IMBA, too, can access a special discount rate of 30% off the annual subscription. That means you pay $21/year. To get it, you might receive an email from your association/club director/president, or you can email me with proof of your membership and I’ll email back the discount code link.
All students who register using a “.edu” email address get a 25% discount off the annual rate, bringing your price to $22.50. Sure, faculty/staff/admin with “.edu” email addresses could get the rate, but as someone who has worked at universities since 2009, I might not want all MTBeer content going to my “.edu” email address (!). You should see the “.edu” option when you sign up.
Substack suggests a Founders rate. It’s there. If you sign up as a Founder, thank you very much. I’ve been brainstorming what Founders might get as a Thank You and will see if anything pans out.
There is no discount on the $5/month rate.
Okay, so what do you get for your money? Believe me, I understand that question.
Here goes:
Each month you get 2 feature articles on mountain biking destinations/trails and breweries/beer bars/pubs/tasting rooms. The idea is that you’ll have a travel guide of sort to get you started with planning your next adventure.
Each month you get 2 columns. I was a newspaper columnist for many years, starting during my Peace Corps days in Honduras. It’s a writing style that I enjoy, a lot. The 2 columns will be titled Fully Rigid and No Dabs. More coming on those two.
Each month you get random news and musings on beers and breweries, new beers to find, bars/brew pubs around the country I can speak to as places you might want to check out. I’m lining up some interviews, too, with craft beer people.
Each month, you’ll get access to MTBeer promos/discounts at mountain biking and craft beer businesses. The goal here is for all of us to build a little community. Have a favorite brewery/pub you’d like to get on the list? Talk to them and email me. I’ll follow up on it. Same goes for mountain biking businesses.
There you have it. With the MTBeer content, the annual subscriber discount rates, and then the promos/discounts offered by mountain biking and beer businesses, you’re potentially getting more than most magazines offer you. I say that, as a subscriber to a couple of mountain biking and adventure magazines.
MTBeer is different. There is zero corporate influence of any kind here. It’s a newsletter delivered to your email inbox, with no advertisements whatsoever. It’s 100% mountain biking lifestyle/culture/travel and independent craft brewers/beers for after the ride. Social media is not what this is about, not at all. Hopefully, it’s a grassroots kind of vibe that evolves through time.
I will open up the paid subscriber option tomorrow/Wednesday, 23 December 2020. The first paid subscription newsletter will be sent January 1, 2021. You’ll get at least 4 installments each month.
All right. Now that that is done, I have to write up the summaries for No Dabs and Fully Rigid. Coming up in the next hour …
Any questions/comments, leave ‘em here.
And share this with your friends.
And if you’re reading this and haven’t signed up yet, you can do so here:
Cheers,
James