Post Ride Beer Stream of Consciousness

PRBSoC #6: Salty Crew Blonde Ale/A Boat Beer by Coronado Brewing Company

A boat beer for mountain bikers? Yep. It’s one that been around a few years now, one of my go-to’s, and it’s gathered up some awards. When hot, drink boat beer. When not, drink boat beer.

The Mountain Flyer statement on the MTB industry and mountain biking journalism was needed. Brian was courageous in making it. Not many people realize that most magazines depend on advertisements to pay the bills. Why? Subscriptions don’t keep things going, at least the old model/way of doing things.

The NYTimes article on print being not dead was huge. Good for Steve at Adventure Journal for the mega exposure. Same goes for Ryan at Trails Magazine and Kade at Ori. As the article said, we might say it all began with Steve and Debbee at the The Surfer’s Journal.

A different model. Maybe a new way forward.

Subscribers can keep things afloat.

The boat can stay upright by supporters of independent written word (and photography, too.)

In my time writing, the following MTB/biking mags that I’ve written for have closed shop:

Dirt Rag, Bike Mag, Cranked, Bicyclist, XXC Mag, Bicycle Times, and Switchback.

Gone.

Well, Bike is back online through Outside’s media tent.

Voices are not heard. Culture is lost. History is not documented.

Unless we support indie journalism.

All of us.

If there might be some notion of mountain biking decision-making being democratic, then information/ideas/perspectives that are not only coming from a handful of people(s) is necessary.

Speak up, and/or support those that do. Buy subscriptions to indie media. Keep the lights on and help prevent more sinking ships.